SEO Experiment: Traffic vs Revenue
Experiment
Challenge
- Low traffic volume → limited data to validate trends
- Early-stage monetization → small revenue signals
- Channel mix still evolving (Bing, AI, limited Google presence)
Solution
In this experiment, I integrated AdSense to connect traffic with real revenue.
While the amounts are small, the goal is to validate the concept, not the volume.
And something interesting:
Growth isn’t coming from Google, but from Bing + its ecosystem (including Copilot).
Key takeaways:
- 56% of traffic comes from Bing vs 21% from Google
- Yahoo (powered by Bing) adds another 15%
- ChatGPT is already showing up as a traffic source
- Revenue grew from ~$2.6 to $18.8 in January (+600%) after optimizing and publishing 2 landing pages
This experiment shows that growth doesn’t depend on a single channel, but on how different sources work together within a strategy, reducing reliance on the “big G” 😄
Results
Traffic (Bing share)
+dominant channel vs Google (~21%)56%
Revenue
+600% vs initial ($2.6)$18.8 (Jan)
Non-Google Traffic Share
+primary source of growth~70%
Gallery


