I work with companies that need sound judgment to decide where to focus SEO, AI Search, and organic growth.
Areas of expertise
15+
Years of experience
Many initiatives do not need more activity. They need better direction.
My work is to read context with precision: understand which part of organic growth deserves attention, what can wait, and what is not worth pursuing. Useful SEO starts with prioritizing well.
I work at the intersection of strategy, architecture, content, measurement, and AI Search—not as a pile of tactics, but as a system of decisions that must answer to the business, the market, and the team's real capacity.
Prioritizing well is strategy too.
I work across structure, architecture, content, measurement, and strategic direction so SEO and AI Search are more useful to the business.
Defining focus, sequence, and priorities so organic growth responds to competitive context and business goals.
Architecture, indexing, and performance designed as a system: less operational friction, more ability to scale with judgment.
Strategic read of the new discovery landscape and definition of signals, structures, and content more useful for AI Search.
Page systems that expand topical coverage without sacrificing quality, intent, or maintainability.
Editorial models, taxonomies, and content workflows to cover topics with depth, consistency, and real utility.
Measurement frameworks to understand contribution, friction, and next decisions—not just to produce reports.
Senior support for teams that need external judgment during definition, critical review, or reprioritization.
I write about SEO, AI Search, and organic growth from practice, with a focus on decisions rather than repeated formulas.
New articles coming soon
Publish content from Sanity Studio and it will appear here automatically.
Go to articlesA selection of videos with ideas, frameworks, and observations from real work with teams and companies.
Format
Short videos to keep exploring ideas, analysis, and concrete cases.
Principles
I“SEO rarely fails from lack of action. It usually fails from lack of focus.”
II“Visibility matters when it improves decisions, not only when it improves reports.”
III“Measuring well is not watching more metrics. It is knowing what deserves attention.”
SEO project experience in tourism, insurance, automotive, ecommerce, and services.
+50
SEO projects
15+
Years of experience
+100
Advisory engagements
+1600
Subscribers
A 60-minute session to review context, priorities, and next steps in SEO or AI Search.
Some initiatives need more execution. Others need better direction. This conversation helps tell them apart.
Duration
60 minutes
Investment
$110
Payment
PayPal
Preparando calendario
El calendario se carga al llegar a esta sección.
Important
You will receive a payment link by email to confirm the session.
For collaborations, invitations, press, or conversations that do not require a strategic session.
Also by email
hello@rusmadrigal.comIf you need judgment on SEO or AI Search, this conversation is the best path