01SEO Audit

SEO diagnosis with clear priorities

A structured diagnosis that combines technical SEO, content, architecture, competition, and AI Search signals, with actionable priorities and no generic report.

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Strategic and technical diagnosis

Priorities by impact and effort

Executive deliverable + operational detail

Costa Rica and international

Focus

Actionable diagnosis

Clear priorities to decide before scaling SEO investment.

02Summary

Clarity before scaling SEO actions

Many companies invest in SEO without a clear map: pages that do not index well, content that does not capture demand, confusing architecture, or technical signals that limit growth. A well-run audit reduces uncertainty and focuses resources where they matter.

This audit is designed for marketing leaders, founders, and growth teams who need an honest read of the current state, real opportunities, and a prioritization plan, not an endless task list without judgment.

The approach is consultative: I translate technical findings into business decisions, with recommendations ordered by expected impact, internal dependencies, and speed of implementation.

03Scope

What the audit analyzes

Five layers of review to build a complete picture of your organic presence and detect friction before it costs traffic, leads, or authority.

01
Technical SEO
Crawl foundation, indexing, performance, and signals that affect how Google interprets the site.
- Crawl, indexing, and orphan or blocked pages
- Core Web Vitals, speed, and mobile experience
- Canonicalization, redirects, and duplicates
- Structured data and relevant technical signals
Outcome
Less invisible friction limiting visibility.
02
Architecture and information
How the site is organized and whether structure helps or hinders capturing demand.
- URL hierarchy, categories, and click depth
- Cannibalization between similar pages
- Internal links and authority distribution
- Alignment between search intent and structure
Outcome
A clearer foundation to scale content and services.
03
Content and demand
Which topics you cover, which demand you leave out, and where gaps exist against real intent.
- Mapping of key pages vs. search intent
- Transactional and informational content gaps
- Quality, depth, and E-E-A-T signals
- Consolidation or expansion opportunities
Outcome
Content more useful for users and search engines.
04
Competition and market
Contextual read of how you compete in search and where opportunity windows exist.
- Landscape of relevant organic competitors
- Topics and formats where others capture demand
- Authority and differentiation signals
- Quick wins vs. medium-term bets
Outcome
Context to decide where to compete and how.
05
AI Search and emerging visibility
Preparation for discovery surfaces beyond traditional ranking.
- Content readability for answer systems
- Semantic structure and topical clarity
- Entity, authority, and trust signals
- Invisibility risks in AI-assisted search
Outcome
Greater resilience in an evolving search environment.

04Deliverables

What you receive

A deliverable designed for teams that need to decide, not only document.

Executive summary

High-level read with diagnosis, main risks, and priority recommendations for leadership.

Priority matrix

Actions ordered by impact, effort, and dependencies to decide what to move first.

Technical findings

Detail on critical issues, structural opportunities, and references for development or content teams.

Opportunity map

Content gaps, topics with demand, and competitive angles with organic capture potential.

Review session

60-minute walkthrough to align on findings, answer questions, and define the next step.

05Process

How it works

A clear process with defined timelines and focus on decisions, not accumulating slides.

Step 1

Briefing and access

We review objectives, business context, priority markets, and access Search Console, Analytics, and the site.

Step 2

Analysis and prioritization

I run the review across all five layers, cross findings with business impact, and build the priority matrix.

Step 3

Delivery and alignment

You receive the report, we review key findings together, and define the recommended post-audit roadmap.

06Profile

Who it is for

The audit works best when there is a real decision to make about SEO.

A good fit if

Companies investing in marketing but lacking clarity on SEO
Sites with stagnant traffic, recent drops, or irregular indexing
Teams about to redesign, migrate, or launch new service lines
Brands that want to validate a strategy before scaling content or link building

Less ideal if

Very new sites without content or search history
Those seeking only an automated checklist without business context
Projects where there is no internal capacity to implement changes

FAQs

Frequently asked questions about the audit

Automated tools detect technical issues, but they do not prioritize with business judgment or read competition, content, or market context. This audit combines technical analysis with strategic judgment and actionable recommendations.

It depends on site size and complexity. In general, the process takes between 1 and 3 weeks from briefing to the delivery session.

It is not required, but it accelerates diagnosis and enriches the read on demand, indexing, and behavior. If you do not have them, we adapt the scope.

No. The deliverable is diagnosis and prioritization. If you later want support on execution or ongoing advisory, a next step can be defined separately.

Yes. The audit adapts to the project's market and language, whether local, regional, or international.

08Talk

Ready to understand what to move first in SEO?

Request the audit and we will review context, scope, and timelines. I will reply with the next steps to begin the diagnosis.

What we review

Business context, market, and objectives
Site scope and required access
Estimated timelines and next step

Also by email

hello@rusmadrigal.com

Request audit

Complete the form with your site URL and brief context. I will reply with scope, timelines, and proposal.