01
Executive summary
Main findings, risks, and opportunities explained clearly.
01SEO Audit
Strategic SEO audit with clear priorities
A structured analysis of the site, content, indexing, architecture, measurement, and AI Search to identify what to fix first and which opportunities can generate the greatest impact.
16+ years in SEO · Ex Publicis Groupe · McKinsey Forward Alumni
01
Strategic diagnosis
Detects technical, content, architecture, and measurement issues.
02
Priorities by impact
Classifies opportunities by value, effort, and urgency.
03
Actionable deliverable
Clear roadmap to decide what to implement first.
04
Nearshore collaboration
Practical time-zone overlap for US teams.
02Summary
Clarity before scaling SEO actions
Many companies invest in content, paid media, or redesigns without understanding what is actually holding back organic growth. An SEO audit identifies technical issues, content gaps, measurement errors, and high-impact opportunities before execution.
The goal is not to audit for auditing's sake. It is to create judgment to decide better.
03Scope
What the audit analyzes
Five layers of review to build a complete picture of your organic presence and detect friction before it costs traffic, leads, or authority.
- 01
Technical SEO
Crawl, indexing, performance, structured data, technical errors, canonicals, sitemap, robots, and rendering signals.
- Indexability and crawl.
- Core Web Vitals and performance.
- Structured data.
- Technical errors affecting visibility.
- 02
Architecture and information
Site structure, page hierarchy, internal linking, click depth, and content organization.
- URL hierarchy.
- Internal linking.
- Orphan or weak pages.
- Cannibalization or duplication.
- 03
Content and demand
Evaluation of existing pages, search intent, content opportunities, and gaps versus competitors.
- Search intent.
- Missing content.
- Pages with potential.
- Gaps versus competitors.
- 04
Competition and market
Analysis of organic competitors, industry opportunities, and authority signals.
- Real SEO competitors.
- Keyword and topic opportunities.
- Content differentiators.
- Authority and trust.
- 05
AI Search and emerging visibility
Review of signals that may influence visibility in generative answers, LLMs, entities, citations, and structured content.
- Entities and topical clarity.
- Citable content.
- Authority signals.
- Structure for AI Search.
04Deliverables
What you receive
An audit designed to support decisions, not only accumulate findings.
02
Priority matrix
Actions classified by impact, effort, urgency, and business value.
03
Technical findings
Crawl, indexing, performance, structure, and technical data issues.
04
Opportunity map
Pages, topics, and searches with organic growth potential.
05
Implementation roadmap
Next steps plan organized by priority.
06
Review session
Meeting to explain findings, answer questions, and define next actions.
Not a generic report
The audit focuses on understanding what can move the business, what must be resolved first, and what actions can wait.
05Prioritization
How recommendations are prioritized
Not all SEO problems have the same value. The audit separates noise from actions that can generate impact.
- 01Potential impact
- 02Implementation effort
- 03Technical risk
- 04Urgency
- 05Commercial value
Each recommendation is evaluated so the team can decide with judgment: what to fix first, what to plan, and what to discard.
06Process
How it works
A clear process focused on diagnosis and prioritization. The audit can lead to consulting or implementation afterward, depending on what the business needs.
Step 1
Briefing and access
Review of context, objectives, site, GSC, GA4, and available tools.
Step 2
Analysis and prioritization
Technical, content, architecture, market, measurement, and opportunity evaluation.
Step 3
Delivery and alignment
Presentation of findings, prioritized roadmap, and recommended next steps.
07Profile
Who it is for
The audit works best when there is a real decision to make about SEO.
Companies with traffic but few results
They have organic visits but fail to convert them into leads, bookings, or sales.
Sites with decline or stagnation
They have lost traffic, visibility, or performance without a clear cause.
Companies before a redesign
They need to avoid a migration or redesign affecting organic visibility.
Teams that need focus
They have many SEO ideas but no clear prioritization by impact.
Businesses scaling content
They need a technical and strategic base before creating more pages or articles.
08Expectations
What this audit is not
- It is not an automated export from a tool.
- It is not a guarantee of rankings.
- It is not full implementation included by default.
- It is not a report full of metrics without judgment.
- It is not a superficial keyword review.
It is a strategic diagnosis to understand where to act, why to act, and what to prioritize.
FAQs
Frequently asked questions about the SEO audit
A tool can detect errors, but it does not always understand context, business, priorities, or impact. This audit combines data, technical judgment, and strategic vision.
It depends on site size, but typically an initial audit takes between 7 and 15 business days.
It is recommended. GA4 and GSC allow crossing technical findings with real visibility, traffic, and behavior data.
The audit delivers diagnosis and roadmap. Implementation can be quoted as a later phase if the client needs support.
Yes. Audits are built for US companies, nearshore engagements, and bilingual markets when there is a clear organic growth objective.
Yes. Signals related to content structure, entities, citability, authority, and preparation for generative search are reviewed.
I do not work with projects related to gambling, sports betting, tarot, get-rich-quick schemes, speculative trading, crypto hype, predatory lending, adult content, weapons, regulated substances, or businesses based on misleading claims. My focus is on companies and organizations with clear, verifiable, and sustainable value propositions.
10Next step
Ready to understand what to move first in SEO?
Request an audit to identify problems, prioritize opportunities, and define a clear organic growth path.
What we review
- Technical, content, and measurement diagnosis.
- Review with strategic judgment.
- Prioritized action roadmap.
Also by email or WhatsApp
Request SEO audit
Complete the form with your site URL and brief context. I will reply with scope, timelines, and proposal.