Rus MadrigalSEO & AI Search
01For US companies

Nearshore Strategic SEO

Organic search consulting for US companies: diagnosis, priorities, and implementation support.

Request SEO diagnosisSee how I work

16+ years in SEO · Ex Publicis Groupe · McKinsey Forward Alumni

01

Strategic SEO audit

Technical, content, authority, and growth opportunity diagnosis with clear priorities.

02

Nearshore collaboration

Work with US teams from Central America, with aligned time zones.

03

AI Search & LLM visibility

Preparation for AI-driven search, generative answers, entities, and citations.

04

Growth roadmap

Prioritization by impact, effort, and business value.

02Summary

Organic growth with focus

SEO connects search intent, site architecture, authority, and measurement. The work begins with understanding what limits growth, then sequencing the right priorities.

  • Diagnose before executing.
  • Prioritize by commercial impact.
  • Measure with GA4, GSC, and conversion signals.
03Services

Strategic capabilities

Consulting across strategy, technical foundations, content systems, AI Search, and measurement.

  1. 01

    SEO strategy

    Opportunity mapping, competitive context, and an organic growth roadmap aligned to revenue goals.

  2. 02

    Technical SEO

    Architecture, indexing, crawl, performance, structured data, and technical signals that scale.

  3. 03

    AI Search and LLM visibility

    Optimization for generative search, AI answers, entities, and citation-ready content.

  4. 04

    Programmatic SEO

    Scalable page systems, templates, and intent-driven coverage without sacrificing quality.

  5. 05

    Content systems

    Editorial structures, topic clusters, and service pages built around real demand.

  6. 06

    Analytics and measurement

    GA4, GSC, and business data to support decisions and next steps.

  7. 07

    Strategic advisory

    Direction for marketing leaders and teams that need SEO counsel alongside internal or agency execution.

04Process

How I work

A consultative process focused on clarity, prioritization, and follow-through.

Step 1

Initial diagnosis

Review of the site, data, market, competitors, and organic opportunities.

Step 2

Strategic prioritization

Ranking opportunities by impact, effort, urgency, and commercial value.

Step 3

Implementation roadmap

A clear plan for technical, content, measurement, and conversion improvements.

Step 4

Measurement and optimization

Tracking with GA4, GSC, and business KPIs to refine the strategy over time.

FAQs

Frequently asked questions

Yes. Most engagements are remote. I work from Central America, which keeps time zones practical for US teams.

With a review of the site, data, and business context. From there, we define priorities across technical SEO, content, measurement, and AI Search as needed.

Diagnosis, strategic prioritization, an implementation roadmap, and support on architecture, content, technical SEO, AI Search, and measurement, scoped to what the business actually needs.

Yes. I often work alongside in-house marketers, developers, and agencies on direction, reviews, and prioritization.

It depends on the starting point and competition. Some technical improvements surface in weeks; durable organic growth typically requires consistent work over several months.

Yes. Consulting spans traditional search visibility and preparation for generative answers, entities, and citation signals in LLMs.

Yes. The primary focus is US companies, but the same approach applies to bilingual and Latin American markets when the context fits.

I do not work with projects related to gambling, sports betting, tarot, get-rich-quick schemes, speculative trading, crypto hype, predatory lending, adult content, weapons, regulated substances, or businesses based on misleading claims. My focus is on companies and organizations with clear, verifiable, and sustainable value propositions.

Experience behind the approach

16+ years in technical SEO, content, and organic growth, including global environments such as Publicis Groupe and TripAdvisor, with strategic thinking training through McKinsey Forward.

06Strategic conversation

Discuss your organic search priorities

A conversation to review context, opportunities, and whether an audit or ongoing consulting makes sense.

What we review

  • Initial opportunity diagnosis.
  • Review of site, industry, and goals.
  • Clear recommendation on next steps.

Also by email or WhatsApp

Send a message+1 929 966 3147

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Response within 24 hours on business days