01CRO Services

Turn more traffic into business outcomes

CRO diagnosis and prioritization to find friction in funnels, key pages, and contact points, with recommendations ordered by impact and effort.

Request CRO diagnosis View scope

Funnel and conversion analysis

Priorities by impact and effort

Executive deliverable + operational detail

Costa Rica and international

Focus

Conversion with judgment

Fewer random changes. More clarity on what to move to improve leads, sales, or inquiries.

02Summary

Traffic without conversion is a focus problem

Many companies invest in acquisition and SEO but lose opportunities in the experience: pages that do not persuade, long forms, weak messaging, confusing CTAs, or data that does not explain where the funnel breaks.

These CRO services are built for marketing, product, and growth teams that need to understand what blocks conversion and what is worth testing or implementing first.

The approach is consultative: I translate analytics, UX, and behavior findings into business decisions, with a realistic prioritization plan based on internal capacity.

03Scope

What the CRO service covers

Five review layers to understand where value is lost between the visit and the action that matters to the business.

01
Funnel and conversion
Review of critical paths, drop-offs, and points where users stop moving toward contact, signup, or purchase.
- Funnel mapping by business goal
- Drop-off analysis by stage
- Segmentation by channel, device, and landing page
- Micro and macro conversion review
Outcome
Clear visibility into where captured demand is lost.
02
UX and page experience
Evaluation of key pages for clarity, visual hierarchy, friction, and trust.
- Home, services, landings, and contact pages
- Information hierarchy and scroll behavior
- Mobile vs. desktop friction
- Credibility signals and offer clarity
Outcome
Less invisible friction at decision moments.
03
Messaging, CTAs, and forms
Review of value proposition, calls to action, and lead capture points.
- Primary and secondary message clarity
- CTAs, forms, and unnecessary fields
- Alignment between search intent and page
- Opportunities to reduce contact abandonment
Outcome
Pages that guide users more effectively toward action.
04
Analytics and measurement
Validation of whether current data supports confident CRO decisions.
- Events, goals, and GA4 configuration
- Tracking quality on forms and CTAs
- Behavior review and entry pages
- Measurement gaps that hide real problems
Outcome
A more useful data foundation for prioritization.
05
Testing and prioritization
Translation of findings into hypotheses, experiments, and an implementation roadmap.
- Prioritized hypothesis backlog
- Quick wins vs. structural changes
- Impact, effort, and dependency criteria
- A/B test recommendations when applicable
Outcome
An actionable CRO plan, not a generic tips list.

04Deliverables

What you receive

A deliverable designed to decide what to optimize, in what order, and with what expectation.

Executive summary

High-level diagnosis with main findings, conversion risks, and priority recommendations.

CRO priority matrix

Actions ordered by expected impact, implementation effort, and internal dependencies.

Friction map

Detail on critical points in pages, forms, messaging, and flows that limit conversion.

Hypothesis backlog

List of suggested improvements and tests with context, goal, and success criteria.

Review session

Walkthrough to align on findings, answer questions, and define the next step.

05Process

How it works

A clear process focused on conversion decisions, not on stacking recommendations without judgment.

Step 1

Briefing and access

We review commercial goals, key funnels, analytics tools, and priority pages.

Step 2

Diagnosis and prioritization

I analyze funnel, UX, messaging, and measurement. I cross findings with business impact and build the priority matrix.

Step 3

Delivery and alignment

You receive the report, we review critical points together, and define the recommended CRO roadmap.

06Profile

Who it is for

CRO services work best when traffic or leads already exist, but conversion does not keep up.

A good fit if

Companies with organic or paid traffic that under-converts
Sites with many visits but few inquiries, demos, or sales
Teams redesigning landings, forms, or contact flows
Brands that want to prioritize tests and changes with business judgment

Less ideal if

Sites without enough traffic to draw useful conclusions
Projects seeking visual design only, without a conversion focus
Teams with no capacity to implement recommended changes

FAQs

Frequently asked questions about CRO services

SEO focuses on visibility and organic demand. CRO focuses on what happens after the click: funnel, experience, messaging, and conversion. They complement each other but address different problems.

Volume helps read patterns, but diagnosis also surfaces obvious friction in UX, messaging, and flows even with moderate traffic.

No. The deliverable is diagnosis, prioritization, and recommendations. Implementation or ongoing advisory can be defined as a next step.

The service can include hypothesis design and test criteria. Technical experiment execution depends on agreed scope and the client's platform.

Yes. The service adapts to the project's market, language, and commercial goals.

08Talk

Ready to understand what blocks conversion?

Request the CRO diagnosis and we will review context, scope, and timelines. I will reply with next steps.

What we review

Commercial goal and priority conversion type
Site URL and available analytics tools
Scope, estimated timelines, and next step

Also by email

hello@rusmadrigal.com

Request CRO diagnosis

Complete the form with your site URL and conversion goal. I will reply with scope, timelines, and proposal.